Marketing for Consultants

Introduction

It is often said that selling services is difficult because services are intangible. Unlike a product, services cannot be placed on the shelf of your store, your clients cannot examine it, nor can they compare it feature for feature against your competitors. While you may provide a solid service, in this intensely competive environment, it is not enough. You need to cut through the clutter and deliver the right message at the right time to the right audience.

Challenges

How do I create a pipeline that stays full?

Where should I spend my limited marketing dollars?

How do I find potential clients that can most benefit from my solutions?

How do I ensure I win the majority of engagements in a competitive bid?

Do you have a compelling value proposition?

Do your clients spend too much time focusing on price?

Solutions

Sales
To be an effective consultant, you have to make business presentations to all levels of your client's organization and at different stages of the selling and relationship management cycle. The challenge of balancing the presentation content with professional delivery is often a deal breaker.

Through our proven process developed at www.podiumnotes.com we help you tailor your presentations to the appropriate audience by using the right presentation at the right time. We can review your existing presentation materials, pitch and closing formats to help you earn more business. Or, if you prefer, purchase our Business Presentation Book.

Representative Engagements Include:
Sales training
Pipeline management review
Relationship management process review
Uncovering online sales opportunities

Marketing

Through our value proposition and network of proprietary sites we believe that we are well positioned to provide you with deep knowledge of the industry's best sales and marketing practices. We can also provide you additional research and consulting support to help you better target your market, develop your proposition or work on other related issues, just contact us with your requirements.

Some of our consulting engagements we have completed include:
Scale and scoping of a target market
Understanding the buyers motivation analysis
Creating a unique and compelling company image
Creative marketing materials

Related Tools

Below are some tools that are related to this service. These tools have been tested and refined overtime and will provide long term value to your firm.