You will need to get a ‘domain’ name, if you do not have one already. This is the name of your web site and the ‘address’ your customers will type into their web browser when they want to visit your site. You should be prepared with several options and spin-offs of the name you think you want, since your first choice may not be available. If the name is already registered to another business, you will not be able to use it for your web site. Of course if you have an existing consulting practice the process of finding a domain name is fairly easy, though you may have to use a derivative of the name. For a new business you have much more flexibility.
Here are some things to look for when choosing a domain:
Keep the name short
A short name -- if you can get it -- is important for several reasons. It is easy to fit into logos, makes a better brand, is more easily recognizable, and is harder to misspell.
Make it memorable
You remember generic names, such as consultant.com and advisor.com. But you also remember more unique names such as Amazon.com, Google.com, and FogDog.com. Putting together strange combinations of words is fun and can be very productive. But as a consulting firm marketing to businesses, you should make sure the name conveys the sense of professionalism that you want to bring to your business. Say your prospective domain name out loud to listen to how it sounds. See if your tongue gets twisted around any syllables. Whatever your domain name, it should stick in the mind.











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